Odlo was founded in Oslo in 1946. Its founder Odd Roar Lofterød Senior was the driving force behind the company until 1979. His favourite saying was "always make sure you're one step ahead": Lofterød had a reputation for being a creative, unconventional thinker who took off in new, previously unimagined, directions. 95% of Odlo products with a DWR (durable water-repellent) finish are treated using a fluorocarbon-free product, and are working hard to ensure thatthey hit the 100% FC-free mark as soon as possible.